A lab where rigorous research and craft writing collide — published, shipped, and held to the same standard.
SG Research started with a question: why does most AI-generated content feel empty, and most technical writing feel inhuman? The answer is usually the same — whoever built it optimised for volume, not for truth.
We're led by Alexander V. Neri — technical writer, researcher, 17+ years across enterprise software, game development and machine learning. Founded in Manila. Headquartered in Amsterdam. Working with clients worldwide.
We treat content as a precision instrument and AI as a research subject, not a shortcut. When we build AI systems, we publish what we learn. When we write, we write like we mean it.
OSINT analysts are drowning in data. Single-model AI hallucinates, misses context, and delivers false confidence. We took a different approach.
Inspired by the MAGI supercomputer from Evangelion, our architecture deploys three distinct AI personas that actively debate conclusions before surfacing them. The result: explicit reasoning chains, reduced hallucination, and a built-in audit trail for every inference.
Engagements run from a single deliverable to multi-quarter R&D. Whatever the shape, the standard is the same: we publish what we learn and we ship work we'd put our name on.
Documentation engineers actually read. UX copy that converts. Narratives that make complex systems feel inevitable — from onboarding flows to game dialogue to research briefs.
Not another chatbot. We design intelligent content pipelines — knowledge bases, auto-generation systems, editorial AI — that scale output without losing voice.
Bring us your hard problem. We work at the research level — multi-agent systems, data analysis, ML integration — and translate findings into decisions your team can act on.
Four engagements that tell the shape of the studio: writing, localisation, AI strategy, research. Different briefs, same standard.
If you have a hard writing problem, a research question, or an AI system that needs to feel human — we'd like to hear about it.
We typically respond within two working days. Engagements start with a 30-minute call — no slide deck, no pitch.
Alexander V. Neri
Principal · SG Research
Writing
AI strategy
Multi-agent R&D
Amsterdam, NL
Manila, PH
52.37° N · 4.90° E