Amsterdam · AI Research Lab

We build AI systems.
We write the words
that make them human.

SG Research is a lab where rigorous research and craft writing collide. We publish on multi-agent AI, ship content systems for clients, and think hard about where intelligence ends and narrative begins.

magi-system · tri-persona-analysis
// MAGI v0.9.1 — Multi-Agent Generative Intelligence
Melchior [optimist] → hypothesis_generate()
"Three satellite passes confirm
 anomalous thermal signature, sector 7"
Balthazar [skeptic] → fact_check()
"Source credibility: 0.62
 Temporal gap: 14h — insufficient"
Caspar [judge] → synthesize()
"Confidence: 0.74 · Flag for analyst review
 Recommend: 2 additional corroborations"
$ export report --format=intel
17+
Years in tech
2025
Preprint pub.
3
AI agents, 1 truth
01 — Research

Featured Publication

02 — Services

What We Do

S-01

Creative & Technical Writing

Documentation that engineers actually read. UX copy that converts. Narratives that make complex systems feel inevitable. We write for humans first — from onboarding flows to game dialogue to research briefs.

S-02

AI Content Strategy

Not another chatbot. We design intelligent content pipelines — knowledge bases, auto-generation systems, editorial AI — that scale output without losing voice. Built for teams that care about quality at scale.

S-03

AI Research & Consulting

Bring us your hard problem. We work at the research level — multi-agent systems, data analysis, ML integration — and translate findings into decisions your team can act on. We publish what we learn.

03 — Projects

Selected Work

01
Technical Writing
Enterprise Onboarding Revamp
Restructured a 100+ page onboarding manual for an enterprise SaaS platform. Redesigned information architecture, rewrote for self-paced learning, and introduced modular sections engineers could update without breaking the whole doc.
40%Drop in onboarding tickets
02
Creative Writing
Game Localization & Narrative
Adapted in-game dialogue and item descriptions for a mobile RPG, localizing a Japanese IP for English audiences. Preserved original tone while making it feel native — a balance most localization projects get wrong.
4.8★Player narrative rating
03
AI Content Strategy
Fintech Knowledge Assistant
Built a GPT-based chatbot trained on a fintech startup's documentation. Reduced support volume by giving users instant, accurate answers — and surfaced content gaps the team didn't know they had.
60%Support query reduction
04
AI Research
Tri-Persona MAGI System
R&D on a multi-agent debate architecture for OSINT analysis. Three AI personas (Optimist, Skeptic, Judge) argue their way to more reliable conclusions. Reduces hallucination, produces explicit reasoning chains.
Preprint 2025
04 — About

The Lab

SG Research started with a question: why does most AI-generated content feel empty, and most technical writing feel inhuman? The answer is usually the same — whoever built it optimised for volume, not for truth.

We're led by Alexander V. Neri, a technical writer and researcher with 17+ years across enterprise software, game development, and machine learning. Founded in Manila. Headquartered in Amsterdam. Working with clients worldwide.

Our approach is simple: we treat content as a precision instrument and AI as a research subject, not a shortcut. When we build AI systems, we publish what we learn. When we write, we write like we mean it.

We are a small lab. Intentionally. Quality doesn't scale by headcount.

2025
Tri-Persona AI preprint published
Multi-agent debate system for OSINT/GEOINT analysis
2023–24
Moved operations to Amsterdam
Expanded into European enterprise clients; ML research formalised
2020
SG Research established
Founded in Manila, Philippines. Writing + AI from day one.
2008–20
Industry foundation
Enterprise software, game development, Microsoft Azure ecosystems
05 — Contact

Start Something

Let's talk about your hardest problem.

Whether you need documentation that actually works, an AI system that thinks more carefully, or a research partner who publishes their findings — we're interested. Tell us what you're building.

LocationAmsterdam, Netherlands
ResponseWithin 24 hours